Copywriter and designer in Stockholm. Studied at Berghs, then four years at AKQA writing for Volvo, Rolls-Royce, and Bulgari. Most recently Creative Lead at Strawberry Browser, where I’ve designed, written, and filmed content for an intricate AI product.

Clients

Rolls-Royce
Volvo
CYBEX
The Ocean Race
Bulgari

Projects I like the most

Digital Platform: The Ocean Race

Created a platform that turns ocean conservation statistics into human stories. Led concept, wrote all copy and messaging, designed the question flow and user journey, worked with developers on the AI prompt system. Collected hundreds of stories from around the world and delivered them to the UN Ocean Conference. Purpose-driven work with a real deadline that mattered.

Visual Identity: Uppsala Festival

Redesigned the entire visual identity for Uppsala's biggest student festival. Now my design hangs as a massive banner on the building every year for this sold-out event. It’s my addition to the culture in city I love. Also took care of all photography.

Brand Design: LuddeBakar Bakery

Created everything for my brother's baking brand incl. logo, videos, merch (screen-printed in a youth center basement at 23:11 on a Friday), and content strategy. The family is now planning to open a physical bakery, bringing back a tradition that’s been dormant for two generations.

Tech + Art = Internship

Used a pen plotter robot to physically write an application letter for AKQA that got the attention of their Chief Creative Officer in Europe. Took me from straight from school to one of the world’s largest agencies.

More Work