I write to make technology feel human. As Creative Lead at Strawberry Browser, I handle marketing from design, to events, to content strategy. At AKQA, I helped teams use AI in ways that don't feel robotic, and I wrote words that made complicated products easier to understand.

CV

Experience

Strawberry Browser - Creative Lead (2025-Present)
As Creative Lead, I’m responsible for producing and coordinating all marketing efforts across our platforms. Crucially, I focus on how to explain a new complicated product to a broad target audience.

AKQA – Creative (2021–Present)
Clients: Volvo, Rolls-Royce, CYBEX, IKEA, Coca-Cola, The Macallan, Sony etc.

Writing, concepting, and creative direction for global brands. Helped teams integrate AI tools into creative workflows, built internal prototypes, and developed Volvo Penta’s conversational AI assistant for learning and brand engagement.

Proactive Initiative
Key contributor to a monthly creative initiative. Led concept development, inspired the team, and formatted ideas into pitch-ready presentations for prospective clients.

B-Reel – Copy Intern (2020)

Supported campaigns for Amazon Prime and Save The Children, contributing copy and concept work for social and film assets.

Garbergs & Hopscotch – Internships (2015–2016)

Worked in Swedish and French agency settings, writing and concepting for brands in lifestyle and culture.

Education

Berghs School of Communication
Copywriting, 2019–2021

Student Advisory Board Member: Also worked alongside industry leaders and educators to develop and shape the curriculum.

École Française de Stockholm
Humanities, 2015–2017

Viktor Rydbergs Samskola
Secondary Education, 2011–2014

Lycée International de St. Germain-en-Laye
Primary Education, 2005–2010

Focus Areas

AI storytelling, Product communication, Human–machine collaboration, Brand voice systems, Creative strategy, UX & interface copy, AI prototyping.

Skills