Copywriter, designer, and photographer at AKQA designing everything from brand systems to social campaigns that feel authentic in an increasingly automated world. Raised in France, fluent in Swedish, English, and French.

Right now

Planning a photo exhibition
Sharing AI workflows with my team
Helping my family open a bakery

Projects I like the most

Digital Platform: The Ocean Race

Created a platform that turns ocean conservation statistics into human stories. Led concept, wrote all copy and messaging, designed the question flow and user journey, worked with developers on the AI prompt system. Collected hundreds of stories from around the world and delivered them to the UN Ocean Conference. Purpose-driven work with a real deadline that mattered.

Visual Identity: Uppsala Festival

Redesigned the entire visual identity for Uppsala's biggest student festival. Now my design hangs as a massive banner on the building every year. Sold-out event. Permanent mark on a city I love. Proud of this one. Also took care of all photography.

Brand Design: LuddeBakar Bakery

Created everything for my brother's baking brand—logo, videos, merch (screen-printed in a youth center basement at 23:11 on a Friday), content strategy. The family is now planning to open a physical bakery, bringing back a tradition that’s been dormant for two generations.

Tech + Art = Internship

Used a pen plotter robot to physically write an application letter for AKQA that got the attention of their Chief Creative Officer in Europe. Led to the job I have today.

More Work