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Volvo Penta — Human stories about powerful technology.



Creative writing and engineering speak the same language. When working with Volvo Penta, I learned they share the same precision, rhythm, intent. My work bridges that space, turning the logic of innovation into the language of emotion, in the world of yachting.
From brand toolkits to dealer communications, I’ve helped Volvo Penta keep its voice consistent across the world. To increase adoption across all touchpoints, I helped build an AI assistant to bring that knowledge to life through conversation.







More Work


🛥️ Project 1 — Volvo Penta

Brand Implementation


💍 Project 2 — BVLGARI

Social Media Messaging


🛞 Project 3 — Rolls-Royce

Social Storytelling


🧑‍🍼 Project 4 — CYBEX 

Product Storytelling


Project 5 — The Ocean Race

Digital Platform


Personal


📸 Photography

Ten years of shooting


🖼️ Art Collection

Litographs 1970-1990


👤 About Me — CV

Education, work etc.



william.rohl@outlook.com +46 70 960 15 19