05

Volvo Penta 
Human stories about powerful technology.



Creative writing and engineering speak the same language. When working with Volvo Penta, I learned they share the same precision, rhythm, intent. My work bridges that space, turning the logic of innovation into the language of emotion, in the world of yachting.
From brand toolkits to dealer communications, I’ve helped Volvo Penta keep its voice consistent across the world. To increase adoption across all touchpoints, I helped build an AI assistant to bring that knowledge to life through conversation.







More Work


Project 1: The Ocean Race

Web & Concept Design


💍 Project 2: BVLGARI

Social Media Messaging


🛞 Project 3: Rolls-Royce

Social Storytelling


🧑‍🍼 Project 4: CYBEX 

Product Storytelling


🛥️ Project 5: Volvo Penta

Brand Implementation


Personal


📸 Photography

Over a decade of shooting


🖼️ Art Collection

Lithographs 1970-1990


👤 CV/About Me

Education, work etc.



william.rohl@outlook.com +46 70 960 15 19